📌 Summary

Creative executive specializing in brand transformation, emotional storytelling, and AI-forward creative innovation. As the creator of the award-winning AI short film Between Spaces -recognized by multiple international festivals - I bring hands-on experience developing original narrative IP through advanced generative tools. After helping scale Salesforce’s brand from challenger to global leader, I now apply that same strategic rigor to emerging AI workflows that unlock new levels of speed, personalization, and cinematic ambition for modern brands.

🚀 Core Expertise

• Brand Storytelling
• Strategic Messaging
• Creative Leadership
• Multi-Platform Content Development
• Cross-functional Collaboration
• Team Building
• Data-Driven Decision Making
• Executive Communications
• Generative AI Filmmaking & Visual Narrative Design

💼 Experience

Vice President - Executive Creative Director

Owned the creative direction and growth strategy of the company’s 85-person in-house production studio, continually refining project management frameworks and improving team capabilities to help ensure sustainable growth during a period of rapid change.

Salesforce | 08/2017 - 09/2024 | San Francisco, CA

• Helped scale the Salesforce brand through multiple stages of hyper-growth, partnering closely with C-suite and cross-functional leadership to evolve narrative, voice, and visual systems in line with product and market evolution.
• Led creative for the company’s 85-person in-house production studio, building scalable systems and processes that aligned creative output with business goals.
• Created customer storytelling campaigns and content that elevated brand perception, increased engagement, and anchored major moments like Dreamforce.
• Integrated AI-powered workflows to enhance efficiency and content personalization.
• Expanded creative operations to meet evolving market demands, ensuring scalability while reducing production costs.
• Built strong stakeholder partnerships across marketing, sales, and product to ensure unified brand execution across every touchpoint.

Senior Director, Marketing

Helped to guide and create an industry-defining standard for amplifying customer success stories across global audiences through genuine storytelling. Empowered and engaged associates across levels of leadership and enterprise-level client partners, propelling the company’s growth to represent nearly $40B in annual revenue.

Salesforce | 06/2009 - 03/2017 | San Francisco, CA

• Led teams to create award-winning campaigns and immersive brand experiences.
• Developed content frameworks for unified brand messaging across platforms.
• Partnered with marketing and product teams to transform complex concepts into compelling narratives.

Director, Interactive

Salesforce | 03/2004 - 05/2009

• Crafted visually dynamic animations that brought Salesforce’s marketing initiatives to life, shaping the brand’s digital presence through high-impact homepage promotions.

Previous Experience

• Interactive Designer/Developer – Oracle (formerly Siebel Systems)
• Web Developer – Hornall Anderson Design Works
• Research Historian – Historical Research Associates

🎓 Education

English Literature

Duke University | 1993 - 1997